A company with a name as established as "Ekene Dili Chukwu" would be a bit of a challenge when it comes to adopting a new identity. We took our initial cue from the generally accepted nickname: "ekene". This allowed us to formulate our elements which eventually bordered on the trans-rotational movement of a wheel, and focused on the lower-case letter "e" (which is hoped will evolve into the brand symbol).